How much would keeping one more month be worth?
Your own numbers in, a real figure out. Runs in your browser. No account, no card, no call.
Churn costs you $1,185,010 a year, and one point of improvement is worth $181,707.
Cost of churn, a year
$1,185,010
One point of churn is worth
$181,707
per year, if you fix it
Applicants lost a year
894
97.7 a month
Average lifetime
19.6 mo
LTV $2,191
Of 1,916 today, 1,022 are still here in a year
- Revenue lost
- $798,943
- Spent replacing them
- $386,067
- LTV to CAC
- 5.1x
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VisaClerk — cost of churn · 5.1% monthly churn costs $1,185,010 a year · One point of improvement is worth $181,707 · Average lifetime 19.6 months, LTV $2,191 Run it yourself: https://visaclerk.com
Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.
How much would keeping one more month be worth?
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